Testimonials

“Working with Will has been one of the best decisions I have made. His sales philosophy and research is straightforward, full of integrity and with NO Gimmicks. Our team members relate well to him in the training classes and respond very positively to being held accountable. Will has learned so much about our association which makes him so much more effective and yet has a vast knowledge of other industries and shares that with us. I feel as if we have our own personal trainer! The real proof of Will’s impact on our organization is the increase in productivity shown by graduates of his program. We have used several other sales training programs in the past, but the program that Will and his company has developed is customized, effective and provides the best results. He makes me look good!”

– Bette Brand, Chief Sales Officer, Farm Credit of the Virginias

“Will, I wanted you to know that the Mastering Sales Magnetism Class with Farm Credit University is by far the best training I have received as an employee of Farm Credit. Even though I’m not in a lending role, the information is so applicable to so much of my work…and my life. My next Leader Magazine will come out in January. I thought the topic of goal setting and achievement would be very helpful and timely for our readers. I used my newfound knowledge from your instruction and advice (both at the face-to-face session and through the module literature). I mention your name as my resource. Thanks for your help (and for being the inspiration of this article!).”

– Torie Hardee, Marketing Specialist, Farm Credit of North Florida

I first met Will Turner in 2007 while heading up the search for a partner in the development of an advanced sales training curriculum that could be incorporated within our Farm Credit University program. One of our affiliated associations had recommended Will based on some customized loan officer sales training that he had provided. Our search team met with Will, and ultimately chose to work with him in the development of our “Mastering Sales Magnetism” curriculum.

Will’s approach is unique and challenging. It is about working smarter (not harder). Will encourages loan officers and relationship managers to identify their “bulls-eye” market, and further identify their most important customer relationships. From there, he challenges these individuals to move beyond traditional relationship selling into new roles as “trusted advisors.”

I have personally attended Will’s face-to-face sessions more than once. I leave each time feeling challenged and encouraged. For me, his message is as much about transformation of habits and maximizing personal potential as it is about selling. Will uses coaching effectively; but is also quick to challenge student beliefs and stereotypes, while promoting a personal philosophy of “100 percent accountability.” Without Will’s help and continued involvement with Farm Credit University, we would not have this high quality training program in place for our association lenders.

– Ronnie Hucks, AgFirst Farm Credit Bank