My background is in sales and marketing. So my depth of experience, over 25 years, is in this field. Because of my expertise, I was selected to create the advanced sales curriculum for AgFirst’s Farm Credit University in 2005. Since then, I have taught the class to participants from over 15 associations. In addition, I’ve created dozens of programs on sales and marketing, I’m the co-author of the book, Six Secrets of Sales Magnets, and a contributing author of a sales book that highlights the top 50 sales experts in the country.
In addition, I have a team of associates with over 100 years of sales and sales management experience who can step in and assist with any project as needed. Together, we will make sure you have what you need when you need it.
Approach To Selling
Most associations are familiar with and incorporate some type of consultative sales approach. While there is value to this classic approach, I have fine-tuned, tweaked and improved it’s shortcomings to create Sales Magnetism. Sales Magnetism is a sales process built on integrity and honesty, where sales pressure is eliminated from the sales equation. The result is a relationship-focused process that yields higher closing ratios, deeper relationships and less rate-sensitivity by your customers.
Services
Seeding Growth offers a wide-range of sales and marketing consulting, coaching and training services, in addition to a host of sales workshops and presentations (See Workshops & Presentations).
Creating A World Class Sales Culture – As an organization, there are 7 key things you need to do to create a world-class sales culture. Master them and you will have customers knocking down your doors. We will guide you through the process of having your entire team from admin to senior executives on-board.
Sales & Marketing Planning Retreats – Does your association have proactive strategies for sales and marketing? How are you and your team incorporating social media, advanced prospecting methods and a back-to-basics approach to capture market share. Are your loan officers equipped to make it happen? Is there a prospecting plan and system in place? How are you positioned compared to your competition? Are you the “purple cow” or just like everyone else? We can help you look at the 5-M’s of your Sales and Marketing Plan and create a action-driven process to reach your goals.
Sales Magnetism Program – This advanced sales program is designed to take your loan officers to the next level and is available through Farm Credit University. This 10-module training curriculum will get your loan officers energized with strategies and enhanced skills that will yield immediate results.
Fast-Track Sales Magnetism Program – This is a two-day program (with additional follow-up) designed for more seasoned loan officers, branch managers, business line leaders and regional managers.
Social Media – Implementing Strategies For Success – You know that social media is becoming more important today. How is your association, your leadership team and your loan officers leveraging social media? And why should you care? Do you have a policy or plan with strategies and objectives to reach? Or are you doing a bit of “this and that” because you feel like anything is better than nothing?
Periodic Sales Meetings – Whether you want annual, semi-annual or quarterly sessions with your loan officers to keep them focused on what’s critical for their success, we can help. More importantly, we can get them energized with tools and strategies that they can implement immediately. In addition to face-to-face sessions, we can also provide the training via teleconferences or webinars.
